FINAL PROJECT - Creative Multimedia

Creative multimedia is the vehicle in which emerging technologies drive home the concept of multimedia communications in business, art and design, entertainment and education. The creative media and information businesses have always been a crucial contributor to the economy. Together, the creative and media business sectors invest, produce and disseminate a huge array of content that educates, informs and entertains the public. It is this creative content that people are looking for when they are connecting to the Internet, activating their broadband connection, switching on their mobile phones or choosing a channel on their TV service. The creative and media sector is thus the true heart of the Information Society, as it represents the segment that is the most accessed, and most accessible by the masses. The emerging content provider in the Information Society will be a professional who understands the authoring process, and who is an expert in graphics, sound, video and text content production. This is a highly versatile, multi-disciplinary programmed that provides the students with a comprehensive education in the principles and practices of multimedia design, production, management and evaluation. This degree also focuses on the integration of theory and technology, and their practical application to current and emerging industry trends. An important feature is practical problem solving in multi-disciplinary teams using current and emerging technologies. This programmed simulates the practice in the multimedia industry and allows students to develop more specialized skills in their chosen areas of interest and professional development. With the convergence of electronics, computing, and telecommunications, the demand for content globally will be unprecedented. Propelling this will be the availability of newer and faster delivery platforms and devices through which information and entertainment will be distributed and broadcasting. Everyone from filmmakers to Internet users and educationists, student, engineers, and businessman will generate this demand for content. Content that will be required for a variety of daily needs from information, learning, skills development, entertainment, telecommunications, and edutainment to news. Convergence has resulted in not only a greater demand for creative content, but requires it to sustain commercial viability. Multimedia finds its application in various areas including, but not limited to, advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications. However, creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment, to commercial art, to journalism, to media and software services provided for any of the industries listed below. An individual multimedia designer may cover the spectrum throughout their career. Much of the electronic old and new media used by commercial artists is multimedia. Exciting presentations are used to grab and keep attention in advertising. Business to business and interoffice communications are often developed by creative services firms for advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up training. Commercial multimedia developers may be hired to design for governmental services and nonprofit services applications as well. In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia. In the Arts there are multimedia artists, whose minds are able to blend techniques using different media that in some way incorporates interaction with the viewer. One of the most relevant could be Peter Greenaway who is melding Cinema with Opera and all sorts of digital media. Another approach entails the creation of multimedia that can be displayed in a traditional fine arts arena, such as an art gallery. Although multimedia display material may be volatile, the survivability of the content is as strong as any traditional media. Digital recording material may be just as durable and infinitely reproducible with perfect copies every time. In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopedia and almanacs. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment. Learning theory in the past decade has expanded dramatically because of the introduction of multimedia. Several lines of research have evolved (e.g. Cognitive load, Multimedia learning, and the list goes on). The possibilities for learning and instruction are nearly endless. The idea of media convergence is also becoming a major factor in education, particularly higher education. Defined as separate technologies such as voice (and telephony features), data (and productivity applications) and video that now share resources and interact with each other, synergistic creating new efficiencies, media convergence is rapidly changing the curriculum in universities all over the world. Likewise, it is changing the availability, or lack thereof, of jobs requiring this savvy technological skill. Newspaper companies all over are also trying to embrace the new phenomenon by implementing its practices in their work. While some have been slow to come around, other major newspapers like The New York Times, USA Today and The Washington Post are setting the precedent for the positioning of the newspaper industry in a globalized world. News reporting is not limited to traditional media outlets. Freelance journalists can make use of different new media to produce multimedia pieces for their news stories. It engages global audiences and tells stories with technology, which develops new communication techniques for both media producers and consumers. Common Language Project is an example of this type of multimedia journalism production. Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as collaboration between creative professionals and software engineers. In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and coworkers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technology. In mathematical and scientific research, multimedia is mainly used for modeling and simulation. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. Representative research can be found in journals such as the Journal of Multimedia. In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it. Document imaging is a technique that takes hard copy of an image/document and converts it into a digital format (for example, scanners). And that is all about creative multimedia which is can be related one of another.

MIND MAP 1

Exploration on analogy metaphor

Metaphor:

Figure of speech in which a word or phrase denoting one kind of object or action is used in place of another to suggest a likeness or analogy between them (as in "the ship plows the seas" or "a volley of oaths"). A metaphor is an implied comparison (as in "a marble brow"), in contrast to the explicit comparison of the simile ("a brow white as marble"). Metaphor is common at all levels of language and is fundamental in poetry, in which its varied functions range from merely noting a likeness to serving as a central concept and controlling image.

souce : Britannica Concise Encyclopedia

sample:

Metaphor as style in speech and writing

Viewed as an aspect of speech and writing, metaphor qualifies as style, in particular, style characterized by a type of analogy. An expression (word, phrase) that by implication suggests the likeness of one entity to another entity gives style to an item of speech or writing, whether the entities consist of objects, events, ideas, activities, attributes, or almost anything expressible in language. For example, in the first sentence of this paragraph, the word "viewed" serves as a metaphor for "thought of", implying analogy of the process of seeing and the thought process. The phrase, "viewed as an aspect of", projects the properties of seeing (vision) something from a particular perspective onto thinking about something from a particular perspective, that "something" in this case referring to "metaphor" and that "perspective" in this case referring to the characteristics of speech and writing.

As a characteristic of speech and writing, metaphors can serve the poetic imagination, enabling William Shakespeare, in his play "As You Like It", to compare the world to a stage and its human inhabitants players entering and exiting upon that stage;^[12] enabling Sylvia Plath, in her poem "Cut", to compare the blood issuing from her cut thumb to the running of a million soldiers, "redcoats, every one";^[13] and, enabling Robert Frost, in "The Road Not Taken", to compare one´s life to a journey.^[14]

Viewed also as an aspect of speech and writing, metaphor can serve as a device for persuading the listener or reader of the speaker-writer´s argument or thesis, the so-called rhetorical metaphor....

singapore pav designer

Fifth Avenue Apple store in New York city

Random Association Exercise :

Situation/ problem

To create "SCARY IMAGES or OBJECT" that will install fear among people through out the ages.

Random words - Kitten

Association:

Eyes - using reflection sticker

I think when people see this sign, nobody will go further their journey. Hahahaha...!!

(DON'T SEE THIS AT THE MIDDLE AT NIGHT)

Juxtaposition

Are you left brained or right brained?____________

Definition: Simply stated, juxtaposition means placing things side-by-side. In art this usually is done with the intention of bringing out a specific quality or creating an effect, particularly when two contrasting or opposing elements are used. The viewer's attention is drawn to the similarities or differences between the elements.

Pronunciation: jucks-ta-pose, jucks-ta-pos-i-shun

Also Known As: collocation, juxtaposing, juxtapose

source: From Helen South's Drawing/Sketching Glossary

Juxtaposition from doctors eyes charts - with dollar sign

Exercise:-


Step 1:

Step 2: Choose 3 pairs of number....

23, 10, 02


Step 3:

Step 4:

22 - lightning, rock

10 - flower, head

02 - fly, rock

Exercise 1:

1. lightning & rock - I saw lightning at the top of the rock.

2. flower & head - She put a beautiful flower on her head.

3. fly & rock - The fly was flying from that rock.

Exercise 2:

1.

lightning + rock

2.

flower + head

3.

fly + rock

Exercise 3:

lightning rock



flower head




fly rock

1. LOVE (chili)

• Love is hot like a chili that can make us be more passionate after take the chili.

2. LIFE (candle)

• Candle give the light, like giving us the life. Candle can burn ourself if we not use it properly.

3. PAIN (ice cream)

• sometimes coldness of an ice cream will cause a pain, cold does not necessarily mean give us pleasure or comfort...but after the pain, those feeling will back to us.
  

4. MAN (mortar & pestle)

• Man is a hard like a pestle..why? Because they had a feeling but always hide their feeling. Same like pestle, there is no changed after we use the pestle so many times.

Creative Thinking

"The artist is not a special person; every person is a special kind of artist."

Michael Michalko unveils the secrets of creative genius and brings life-changing creative techniques within everyone's reach. His arsenal of powerful creative thinking tools can be used to tackle virtually any type of technical problem and to create new ideas. Without a doubt, his tools are the closest thing there is to a tactical instruction manual for thinking like a genius. His tools will help you approach problems with new vision, and you will discover a world of innovative solutions to everyday, and some not-so-everyday, challenges. Take this opportunity to explore and study Michael's creative thinking techniques, exercises, articles, and experiments. A trip to your local library was never this worthwhile... or so much fun.

24 WAYS TO KILL CREATIVITY

1. Never, ever examine yourself or the way you manage your people.
   
   
2. Never hire smart people. Turn down all applicants with broad intellectual or artistic interests. Instead, look for applicants who are good-looking and make good impressions. The perfect applicant is one who is most comfortable working within the "box."
   
   
3. Whatever it is you do, do it over and over and over again. Never look at where your business, market, or competition is going.
   
   
4. Discourage all questions.
   
   
5. Encourage a corporate mind-set that labels people who are creative as "flakes."
   
   
6. Have lots of structured meetings. Kill ideas immediately as they are offered with comments like: "It'll never work," "It cost too much," "It's been tried before," "If it was any good, someone else would have done it," "Get a committee to look into it," "I'll get back to you," "Yes, but...," or try giving dirty looks or silence. If a meeting should produce an idea that you can't kill, demand instant documentation and cost estimates. Require prior assurance that the idea will succeed and let everyone know that their career is "on the line."
   
   
7. Force everyone to work with your system. Never tolerate any suggestion that implies that your system may contribute to a problem.
   
   
8. Make your strategic plans and goals as vague as possible. Never let your people know what your "real" plans are. Never change your plans.
   
   
9. Never offer meaningful incentives or rewards. Maintain that all profits must go back into the company for the good of the company.
   
   
10. Never allow people to loosen up in meetings. Something happens when people arouse their playful sides, they start coming up with ideas. Keep things serious.
    
    
11. Discourage all initiative. Tell people exactly how to do their jobs. If you hired the right people, you probably won't have employees who are taking initiatives.
    
    
12. Maintain a highly centralized sales organization.
    
    
13. Do not be accessible to your people. Always keep your door closed. Use body language to show that you're not to be disturbed.
    
    
14. Cultivate blandness. Establish dress codes and symmetrical organizational charts. Discourage anything that might excite people about their work.
    
    
15. Promote your least creative people as high and as fast as you can. Make them highly visible by awarding them company cars, titles, parking spaces, special bonuses, and other perks.
    
    
16. If someone offers an idea, tell them it's irrelevant. If they prove it's relevant, tell them it can't work. If they prove it can work, tell them it's dangerous. If they prove it's safe, tell them it's unsaleable. If they prove it's saleable, tell them you'll create a committee to study it. Make sure no one with real power is on the committee. This way no one with real clout will push it.
    
    
17. If someone wants to try something new, remind them of all their past failures and mistakes.
    
    
18. If you notice someone becoming preoccupied with a problem, tell them to think about it on their own time, but not yours.
    
    
19. Never allow intuitions, gut feelings, or hunches.
    
    
20. If you absolutely must accept a creative idea, provide no feedback whatsoever to its creator.
    
    
21. Send lots of memos and copies to everyone about playing it safe. When you play not to lose, you don't have to worry about taking risks, innovating or confronting challenges.
    
    
22. Attend outside seminars that are designed to change the way you think. Then hold a meeting with your employees, and make noises about the need for innovation, creative-thinking, and risk-taking. Praise these as abstract "notions," and, then don't change a thing about the way you manage or reward people.
    
    
23. Do not buy or read any books about creative thinking. If an employee mentions one, then walk away, without comment, as fast as possible.
    
    
24. When your company is no longer competitive, make sure your salespeople realize that the collapse of the company was beyond your control. Blame it on the price of oil, the global economy, the government, unfair practices of suppliers, or unethical customers.

Copyright © 2003-2010, Michael Michalko, All Rights Reserved

source: http://www.creativethinking.net/DA04_24WaysToKillCreativity.htm

Associated Mind Map

Class Exercise

Mortar & Pestle

This week, we were given an interesting exercise during the lesson. In this exercise, we have to choose a few words from the mind map done by lecturer about the mortar and pestle. Mortar and pestle: an Malay traditional utensil use to crush and grind spices.

We have to create mind map and another functions of mortar and pestle according to the words we choose. The image above in result after thinking process: Army and Medicine.

Mind map?

A mind map is a graphical representation of ideas and concept. It helps you to structuring information, analyze your information, comprehend, synthesize, recall and generate new ideas.

It often used in taking notes, problem solving process, brain storming process, planning process, studying and memorization, presenting certain information, researching, and when you using your creativity.

There are TWO types of mind map, which are:

• Logical Mind Map
• Associated Mind Map

Logical Mind Map

CREATIVE MIND MAP : ABOUT ME

In my mind map, i show some interest and detail about me. I am taking diploma multimedia before..and have learned to do mind map as well but learning here quite more interesting than before! When i start doing this mind map, it's hard for me because i hate to think! haha.. However, it helps me a lots! Which is mind map is very useful especially when to start something.

Define Novelty & Creative Inventions

Novelty (derived from Latin word novus for "new") is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals.

It also refers to something novel; that which is striking, original or unusual. The term can have pejorative sense and refer to a mere innovation.

Novelty swimming pool cake

Novelty & Creative babies

Creative Inventions Safety Message: Whether you are in a vehicle, on a bicycle or on foot, you are required to obey the railroad warning signs, flashing lights and gates.

OVERVIEW

This lesson provides students the opportunity to use creative thinking and problem solving skills and engages them in a real-life situation. Students may work individually or with a partner to design a new invention or idea for their community to solve the problem of people driving around lowered gates at a railroad crossing.

OBJECTIVES

Students will be able to:

• Recognize the serious danger of vehicles driving around lowered gates.
• Design a new invention to solve the problem of vehicles driving around lowered gates.
• Realize that citizens need to follow safety precautions as suggested in the safety messages.

HIGHER ORDER THINKING

To assure students are using critical thinking skills, present problems such as this at an appropriate place within the lesson: Who in the community might object to your ideas of trying to stop people from driving around lowered gates? How will you fund your project? (Consider that yours may not be the only community in need of this device!) Is there a chance it may fail sometimes? How would you insure that it fails at a low percentage rate?

EXTENSIONS

Social Studies: Research the history of railway signs. When was the first active, or flashing lights warning device?

Arts: Design a poster that would help sell your invention/idea to your community and its leaders.

reference: http://www.oli.org/education_resources

What is Creativity?

George Bernard Shaw quotes: “Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.”

Britannica Concise Encyclopedia: Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an exceptionally deep, broad, and flexible awareness of themselves. Studies also show that intelligent has little correlation with creativity; thus, a highly intelligent person may not be very creative.